Paul Choi

Founder & Global Operations Lead | 4x

Paul Choi is a global operations lead who supports go-to-market execution, strategic partnerships, and operating systems for teams scaling across markets. He brings over a decade of experience executing mission-critical, cross-border initiatives across APAC, EMEA, and the Americas, applying institutional execution discipline in growth-stage and early-scale environments.

Through 4x, Paul partners with companies expanding internationally, supporting market entry, partner-led distribution, and the design and operation of core systems that enable teams to move from early execution to sustained scale.

His background in global M&A execution, operational governance, and cross-functional operations equips him to step into complexity quickly, align stakeholders, and run the workflows required to deliver outcomes in high-constraint environments.

Paul works as a hands-on global operations partner to founders and operators navigating growth, partnerships, and operational transition. Across engagements, his focus is consistent: translate strategy into execution, reduce operational friction, and build systems that support scale.